Deep-Dive, Methods

What is the DeepDive Brainstorming technique ?

Deep-Dive is the name of a technique used to rapidly immerse a group or team into a situation for problem solving or idea creation. This approach is often used for brainstorming product or process development. Deep-Dive technique is increasingly used for innovation not only in product development, but process improvement and customer service strategies.


Originally developed by the IDEO group for rapid product development, the Deep-Dive technique is now widely and increasingly used for innovation not only in product development, but process improvement and customer service strategies.

This approach to innovation often focuses on four distinct areas: Process, Organisation, Culture, and Leadership.

The key to a successful Deep-Dive session(s) is for participants to arrive with information about the needs of their customers – and most importantly an open mind of what they can offer and how they can meet clients needs and expectations.

Often Deep-Dive sessions are run off-site, this has the disadvantage of helping to ‘educate’ the participants that they can only think ‘off-site’. To help support and engender a spirit of creative thinking it is recommended that all Deep-Dive sessions occur on-site.

Methods, TRIZ

TRIZ: A Powerful Methodology for Creative Problem-Solving

Projects of all kinds frequently reach a point where as much analysis as possible has been carried out, but the way forward is still unclear. Progress seems blocked, and if the project team is to move forward, it must develop creative solutions to the problems it faces.

You’ll already know about techniques such as brainstorming, which can help with this sort of situation. However, this type of approach, which depends on intuition and the knowledge of the members of the team, tends to have unpredictable and unrepeatable results. What’s more, a huge range of possible solutions can be missed, simply because they’re outside the experience of the project team.


TRIZ is a problem solving methodology based on logic, data and research, not intuition. It draws on the past knowledge and ingenuity of many thousands of engineers to accelerate the project team’s ability to solve problems creatively. As such, TRIZ brings repeatability, predictability, and reliability to the problem-solving process with its structured and algorithmic approach.

Sorgente: TRIZ: A Powerful Methodology for Creative Problem-Solving

Methods, TRIZ

Teoriya Resheniya Izobreatatelskikh Zadach —> T.R.I.Z.

TRIZ is a problem solving and brainstorming technique that has been growing in popularity, especially among design engineers.
What is TRIZ, and why is it such a powerful tool for product development and other business applications?

Invented and originally structured by a patent examiner for the Russian Navy, Genrich Altshuller, TRIZ (Russian acronym, for “Theory of Solving Problem Solving”) competes with tools such as brainstorming, Six Hats and Lateral Thinking, and many other psychologically based inventive techniques.TRIZ3

Why is this? First of all, group problem solving and psychologically based techniques are inherently limited by the experiences and knowledge of the problem solvers. No amount of stimulation of any sort can create knowledge that is not there in the first place.

The genius of Altshuller and his successors was to recognize that the place to look for the basics of invention and new ideas was not in the brains of inventors, but where the inventions were collected and recognized — the patent office. As a patent examiner, he saw thousands of disclosures and granted patents come through his office from a broad range of technical fields and his genius was to recognize that, when the inventions were generalized, there were only a limited number of inventive principles being used. TRIZ1

Altshuller categorized these inventive principles in several retrievable forms, including a contradiction table, 40 Inventive Principles, and 76 Standard Solutions. The advent of modern computers has allowed these tools to be stored and used in use friendly formats. What he invented was a “left brained” creativity and innovation tool that used inventive principles from all fields of science and technology — as if one had invited all of the world’s inventors into the brainstorming session with a group.