Blue Ocean, Methods, strategy

Singapore gets a gigantic ‘vending machine’ for buying luxury cars

Singapore is a country known worldwide for both a very high cost of living and limited real estate space — that combination makes it hard to imagine a better location for a gigantic vending machine that spits out luxury cars.

That’s right, folks. Autobahn Motors, a company that started out selling used vehicles in conventional showrooms, recently opened a 15-story building in Singapore that looks like a real-life kid’s toy box hidden inside the Southeast Asian city-state.

The structure can hold up to 60 high-end vehicles — it includes cars from Ferrari, Bentley and Porsche — which can be purchased by customers who visit the location.

Rather than a regular sales process, visitors to the Autobahn Motors’ site complete their purchase via a tablet device and customized app. Their car will be delivered to them within two minutes of their payment thanks to a unique ‘fishbone’ delivery system that Covered.Asia experienced in a pre-launch demo last year.

“We needed to meet our requirement of storing a lot of cars. At the same time, we wanted to be creative and innovative,” Gary Hong, general manager at Autobahn Motors, explained to Reuters in a recent interview.

Read more https://techcrunch.com/2017/05/15/singapore-gets-a-gigantic-vending-machine-for-buying-luxury-cars/

Blue Ocean, Methods, science and future, technology

Microsoft holographic display for your glasses

Microsoft may be hard at work making HoloLens and other AR/VR headsets a reality for Windows, but none of these devices really deal with holograms.

hologram-prototype-focus-control

A true hologram requires a laser-generated 3D image floating in front of your vision to work. HoloLens uses two, 2D images projected onto flat glass to create the illusion of a 3D object. In Microsoft’s latest breakthrough, the image is generated right onto the lens itself to create a true holographic image in one eye.

Microsoft is also working on making holograms more comfortable to look at. They are currently hoping to make holographic displays that people could use without their corrective lenses. These holograms would be able to correct near- and far- sightedness as well as astigmatism. Microsoft’s current holographic display now take into account once inaccessible combinations form factor and field of view as well. Their most recent prototype is similar to sunglasses in form with a thin and transparent holographic optical element. It also allows for a 80 degree horizontal field of view.

Blue Ocean, Methods, Senza categoria

Blue Ocean Strategy #2

Be The Pilot of Your Life

Analytical Tools and Frameworks

How do you break out of this Red Oceans of bloody competition to make the competition irrelevant? How do you open up and capture a Blue Oceans of uncontested market space?

To address these questions, we turn to the strategy canvas, an analytic framework that is central to value innovation and the creation of Blue Oceans.

The value curve, the basic component of the strategy canvas, is a graphic depiction of a company’s relative performance across it’s industry’s factors of competition. To set a company on a strong, profitable growth trajectory in the face of these industry conditions, it won’t work to benchmark competitors and try to outcompete them by offering a little more for little less.

Therefore, to reconstruct buyer value elements in crafting a new value curve, Blue Oceans have developed the four actions frameworks.

1.Reduce

Which factors should be reduced…

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Blue Ocean, Methods, strategy

Blue Ocean Strategy #1

Be The Pilot of Your Life

Creating Blue Oceans Strategy

Red Oceans represent all the industries in existence today. It’s a Known market space;

Whereas Blue Oceans denote all the industries Not in existence today. This is the Unknown market space.

Although the term blue oceans is new, their existence is Not.

Value Innovation: The Cornerstone of Blue Ocean Strategy

The companies caught in the Red Oceans followed conventional approach, racing to beat the competition by building a defensible position within existing industry order. The creators of Blue Oceans, surprisingly, didn’t use the competition as their benchmark. Instead, they followed a different strategic logic that we call value innovation. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation

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Blue Ocean, Methods, strategy

The Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant

Priyank Verma

When Henry Ford made cheap, reliable cars people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.
The whole idea of The Blue Ocean Strategy is to create uncontested market spaces that creates new demands and make the competition irrelevant.

The book describes Red Oceans as known market places that have bloody competition among businesses trying to win customers. Here there is a fixed existing demand of which every company wants a share.

The Blue Ocean on the other hand is an uncontested market place that creates demand for itself, which is not known to others. This makes competition irrelevant. Focus is on creating, not competing.

Value Innovation :

Value innovation occurs when company align innovation with utility, price and cost positions. Instead of using competition as the benchmark companies focus on taking leaps ion value for customers.

Idea behind value innovation if…

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