Blue Ocean, Methods, strategy

Singapore gets a gigantic ‘vending machine’ for buying luxury cars

Singapore is a country known worldwide for both a very high cost of living and limited real estate space — that combination makes it hard to imagine a better location for a gigantic vending machine that spits out luxury cars.

That’s right, folks. Autobahn Motors, a company that started out selling used vehicles in conventional showrooms, recently opened a 15-story building in Singapore that looks like a real-life kid’s toy box hidden inside the Southeast Asian city-state.

The structure can hold up to 60 high-end vehicles — it includes cars from Ferrari, Bentley and Porsche — which can be purchased by customers who visit the location.

Rather than a regular sales process, visitors to the Autobahn Motors’ site complete their purchase via a tablet device and customized app. Their car will be delivered to them within two minutes of their payment thanks to a unique ‘fishbone’ delivery system that Covered.Asia experienced in a pre-launch demo last year.

“We needed to meet our requirement of storing a lot of cars. At the same time, we wanted to be creative and innovative,” Gary Hong, general manager at Autobahn Motors, explained to Reuters in a recent interview.

Read more https://techcrunch.com/2017/05/15/singapore-gets-a-gigantic-vending-machine-for-buying-luxury-cars/

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