The human mind is wired to ensure survival and there is great comfort to be in a zone where most things are familiar and operate with certainty, and in the pattern. This is really good for mechanical requirements, data based tasks and where numbers matter. But with subjective creatures like human beings, what will appeals to them is a question that defies any clear answer.
In today’s times, innovation is at the forefront, a driving force that can ensure an organisation being at the top of its game. What the companies have them staring in the face, is a complex flux – not only of data, but of people in general – actions that are as whimsical and different from one another in choice, tastes and preferences as can be. So what would it take to reach their mind space and grab attention?
Innovation is the one important aspect and here are some ways of fuelling it:
1. Abandon compartmentalisation: Too many rigid structures and belief systems interfere with adaptation. The brain needs to follow a more fluid way of thinking that focuses on the road ahead, rather than periodically keep stopping to gauge and compare with past methods. Sure, this could be a Plan B…but there is absolute and dire requirement of ideas and innovations that are unfazed by history. Welcome and nurture the mavericks on your team.
2. Apply “doing differently” to everyday, routine activities: Human beings are creatures of habit and mundane personal habits have an insidious way of trickling into the way, professional assignments are handled too. So if one is habituated to brushing teeth with the right hand, try left for a week; if perforce you visit certain sections while grocery shopping first, visit them last for some time; try reading a different author or on a different discipline that would not be a normal choice! These and many more things done differently, challenge your brain to build new neural pathways and recreate more possibilities – it can fuel innovation in a great way as now, the brain begins to believe that things are possible in many different ways.
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