Do you consider yourself a rational thinker? A sound decision-maker? Have you ever heard of cognitive bias? If so, then you know your thought processes may not always be as logical as you would hope. If not, then buckle up, because a little thing called cognitive bias impacts your thought processes and decisions from the moment you wake up in the morning to when you finally hit the pillow at the end of the day.
While I am consciously aware that biases infiltrate my actions and decisions, I can’t say I’ve spent a whole lot of time dwelling on the issue until very recently when I learned specifically about cognitive bias. Intrigued by the long list of biases, I’m heading to Boston for the Front End of Innovation conference with bias on the brain.
So what exactly is a cognitive bias?