the innovation game is changing
We continually learn, at our cost, that intuition and ‘gut feel’ on research set up and gathered weeks or more often months ago. This ‘knowledge is becoming out of date before we can learn from it and sometimes highly dangerous to follow or believe in some rapidly changing times. We need to get closer to ‘real-time’
This reliance on rapidly out-of-date understanding cannot be the basis for any justifications for high-stake bets when it comes to innovation. We need to change our thinking and design in the digital insight part more specifically within and along the innovation process. Technology in all its forms is altering the innovation game but are we adapting to this radical change potential?
View original post 1,238 more words